Festitalia

Hamilton celebrated 50 years of Festitalia in 2025. My team was responsible for developing and coordinating the event’s promotional campaign, leveraging local media outlets to increase awareness and engage the Italian-Canadian community in Hamilton.

I was responsible for coordinating media efforts, collaborating with external contractors and community partners, manage promotional timelines in accordance with the media flight plan, and ensure consistent messaging across digital and traditional media channels. Through cross-functional collaboration and strategic communications, I assisted in maximizing the event’s visibility and community engagement.