Social Media Calendar

Rationale

The social media calendar that I developed for The Power Protein Pack social media campaign is made for January 2025. The rationale for selecting this month is due to the notable increase in health and fitness related activities and purchases, making it a strategically ideal time to engage with the target audience. During December, people are rightfully spending time with loved ones and indulging in all the holiday festivities.

After December, people set their ‘New Years resolution’ whereby they choose to commit themselves to a healthier lifestyle and to better their overall well-being. This often results in people, and more specifically our target audience, seeking to improve their fitness routines. The Power Protein Pack is perfect for those busy women ages 26-39 who are always on-the-go and looking for a healthy and nutritious option to support their active lifestyles.